General Merchants

General merchandise refers to a wide array of products commonly sold in retail stores. The simplest explanation of general merchandise is that it includes any non-food or non-grocery products. A general merchandise retailer is any store that sells mainly non-grocery items.
Examples:
Common categories that make up much of the floor space in a general merchandise retail store are auto parts, toys, apparel, home furnishings, clothing, electronics, cameras and film and telecommunications hardware. Discount and department stores offer many categories of products, while specialty stores focus on one or a few. According to retail outlet Meijer, groceries are excluded from general merchandise, as are alcohol, baby products, prescriptions, stamps, services and health and beauty items.